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Old August 21st, 2009, 10:28 PM   #1
Join Date: Sep 2006
Location: Italy
Posts: 35
Default A UK company reinvented the artistic inline skate

A fresh new.
I've just discovered the Iceblading site, by KCO Inline Ice Skating Ltd.
They advertise their "new concept" of inline artistic skates.

The home page description tells "Iceblading is a new pathway into Learning how to Ice Skate without Ice! We are the first in the UK to produce a new inline skate SPECIALLY DESIGNED TO TEACH ICE SKATING SKILLS. Iceblading looks and feels like you are skating on ice. What makes it appealing is that it can be done on any smooth flat surface. Our dry ice blade replicates a real ice blade so jumps spins and turns can be performed!"

According to Applied Product Design, the company appointed for design engineering and production, fresh research and ideas have been put into the frames.

Certainly the look has its appeal, with the resemblance of a true ice blade.
Apart from that, I wonder what really new can be put in such a kind of product.

Inline artistic skates are already manufactured by several different firms around the world.
Each producer is trying to do his best in offering some kind of advantages over the competitors. They are all working since longtime, and continue to ameliorate and/or modify or diversify their products.
So... how can it be that a new company will perform better than the ones with a much longer tradition?

The same overall question emerges from
A good reading, I think.
tguido56 is offline   Reply With Quote