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Speed Skating Forum Most of the discussions in this forum will be about inline speed skating but discussions about ice speed skating and quad roller speed skating are also welcome.

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Old October 13th, 2009, 07:22 AM   #1
godzilla
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Default Bont @ Facebook



Bont has a new Facebook page. Become a fan of the new Bont Facebook page here: http://www.facebook.com/pages/Bont-Skates/167886168161

Also, if you cycle, you can become a fan of our cycling Facebook page here:

http://www.facebook.com/pages/Bont-S...Cycling?ref=nf

alx
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Old October 13th, 2009, 07:26 AM   #2
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Also:

Bont Colombia FB page: http://www.facebook.com/group.php?gi...5831812&ref=ts

Bont Indonesia FB Page: http://www.facebook.com/group.php?gi...8516587?ref=ts

Bont Girls FB Page: http://www.facebook.com/group.php?gi...6026925&ref=ts
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Old October 13th, 2009, 09:55 AM   #3
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A special Facebook page for the skatin' laydeez?

"Description: Any hot babes wearing Bont"?

Sorry Alex, but my gut reaction to this is: gross.

How about "Description: Athletic women wearing Bont"? How about some action shots of women on your sponsored team actually, you know, skating mixed in amongst the titillating girlie pics? Do you remember what happened last time you tried to use soft-core porn to sell skates to women?

It also seems like less than savvy marketing - the fastest-growing segment of the skating market around the world is roller derby ... I've not heard of any other skating discipline getting 101 people turning up wanting to learn to skate in a very long time. It's a demographic dominated by strong, athletic women who tend to have strong feelings about the focus on sex rather than their sport.

Sure, being sexy can be empowering and I've genuinely got no issue with sexy photos of women in and of itself - third-wave feminism all the way. What I object to here is that you're not really offering any other way of being a Bont girl. I would be absolutely down with the girlie pics if they were scattered amongst photos of women training, skating, racing and WINNING on Bonts ... all of which I know happens. I even found some photos of these things for you. So why are you brushing that aspect of your brand under the carpet?

Seriously, I think you can do better than this. This just comes off as exploitative, demeaning, chauvinistic and juvenile. Not only can you do better, you should. I can see high-school boys printing this junk off and hiding it under their mattresses ... I can't see young women skaters pinning it to their walls as something to aspire to.

Wake up, Bont. It's the 21st century and women buy skates too. Stop targetting your advertising so squarely at blokes who are thinking with something that's NOT their brain and do justice to your brand.
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Old October 13th, 2009, 10:12 AM   #4
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A special Facebook page for the skatin' laydeez?
Wake up, Bont. It's the 21st century and women buy skates too. Stop targetting your advertising? so squarely at blokes who are thinking with something that's NOT their brain and do justice to your brand.
Took a look at those pictures because of your post and what i saw were successful and good looking woman who love the sport and are having fun while showing their commitment to it.
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Old October 13th, 2009, 10:49 AM   #5
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I was going to call the page Bont Sheelas but not everyone understands our slang. You seem to be offended by the page and I apologise for making you feel that way.

Bont marketing has been based on sexiness from before I joined the company. Around 1993 Bont had an ad with a naked long track male skater wearing nothing but Bont skates with the slogan 'Bont or Nothing'. That was followed up with a tshirt with naked line drawings of skaters wearing nothing. We also ran another campaign in the late 90's with naked Aust male skaters showing off their physiques. We have shown a lot more naked males in our advertising than females so I don't consider our marketing to be biased towards one sex. Both male and female sporting bodies are beautiful and it just happens that this page is dedicated to babes wearing Bont.

I think you would be in the minority to find this page gross.

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Old October 13th, 2009, 11:00 AM   #6
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Do you remember what happened last time you tried to use soft-core porn to sell skates to women?
Debbie (one of the girls in the pic from the link you posted) asked me if she could do a photo shoot for the new Bont quad skates. Those pics that you are referring to are from a photo shoot that the girls did themselves and they were very proud of it. I don't think I have any reason to be ashamed about that.

If you look at the naked pics of Cynthia, the dutch girl, she is a Bont fan and she sent me pics of herself naked holding skates. I didn't pay her to do that, she just wanted to do it and asked me to use them.

Again with Nicole's naked photos. She wanted more exposure in NZ as she felt the media wasn't giving her enough exposure so she did a tasteful naked shoot and I got the images from the web site. I didn't pay her to do them.

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Old October 13th, 2009, 11:15 AM   #7
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I know the history behind the derby brochure. I also know the history behind Nicole's shoot.

Am I suggesting that you or they should be ashamed of those images? No.

But I am saying that there is more to Bont, and to the women who're pictured on this Facebook page. than what you've chosen to show here and I find that selective focus pretty deeply off-putting.

Indulge me while I repeat myself:

What I object to here is that you're not really offering any other way of being a Bont girl. I would be absolutely down with the girlie pics if they were scattered amongst photos of women training, skating, racing and WINNING on Bonts ... all of which I know happens.

As for the gender issue which you've brought up, I don't consider it relevant. I've seen those naked-men ads (well, some of them) and sure, it'd be nice if you posted up a Bont Blokes page for those who like to ogle blokes to ogle -- I'm sure they'd enjoy that.

But if you posted up a Bont Blokes page that consisted primarily of suggestive pics, I'd have the same objection. Like you say, sporting bodies are hot. But where's the sport?
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Old October 13th, 2009, 11:23 AM   #8
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Quote:
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What I object to here is that you're not really offering any other way of being a Bont girl.
I don't get it. You yourself posted the link to the Team Bont website which shows other ways of being a Bont girl apart from doing a modeling shoot.
http://www.bontwheels.com/team/

The bont girls FB page is a page dedicated to beautiful girls wearing Bont. It's not trying to be anything else.

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Old October 13th, 2009, 11:29 AM   #9
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Eh cmmon dont be so narrow. Man do like to see hot bodies of women and otherway around and that will not change anytime soon, hopefully. If you like it otherway well then just look otherway, but mainly facebook is for fun, not for some sporting photos of girls training, but for marketing photos of girls posing, etc. Few would like to see their pain when training, but like this its a nice photo which is there just for entertainment. Not like you can see any "suspicious" body part or something.

Face it, this kind of photos are all over teen magazines, not to mention some other cheap-chat magazines which do make a living from this kind of photos. This is how civilization goes...

Btx alx: nice page, nice photos... but as you know I'm male, so maybe you'd make some other page like Bont Boys for female part of Bont fans
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Old October 13th, 2009, 11:57 AM   #10
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can we get a hot blokes of Bont FB page??? I'm all for being equal LOL
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Old October 13th, 2009, 02:36 PM   #11
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Dare I point out the irony in the fact that you are objecting to the phase "hot babes", but your own user name is "Hot Lips"?
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Old October 13th, 2009, 02:44 PM   #12
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Quote:
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... This just comes off as exploitative, demeaning, chauvinistic and juvenile.....
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Old October 13th, 2009, 04:50 PM   #13
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Quote:
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.?
The ads were not targeted to your demographic group.

On a different note, you have a handle which can be thought of as exploitative and demeaning against women.
If I had a daughter, I would caution her against using handles/aliases like this. Before you go WAAAY over the line against these ads, think about this, please. Enough of this already!

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Old October 13th, 2009, 08:55 PM   #14
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I'm not the target demographic? So who IS the target demographic for Bont's derby boots? The ad for that is the first pic in the set. (It has one action shot of women skating in it ... the initially released version had no skating in it at all.)

I skate derby and I'm working on skating speed, both quad and inline, though I'll admit to being pretty average at the last one so far. I was one of the first people in Australia to buy their derby boot, my inlines are made by them, my brother's cycling shoes are Bonts and I keep stealing them because they're awesome. Haven't bought a set yet. I'd kind of like a set of Quad Racers. I spend most of my disposable income on skate gear ... I'm a pretty good consumer for Bont to be targetting.

But really it seems like all this stems from my expectation that a page which is a public face of a company, started by its marketing director, and characterised as a 'Sports' fansite might show some actual sport instead of just skin ... and Alex has made it abundantly clear that the page is only meant to be eye candy. Poking around reveals that there are no skating pics on any of the other Facebook pages either (no porn, either, but no skating pics). Pity.


As for my alias -- it's a nod to Hot Lips Houlihan on M*A*S*H, who's an interesting character and a bit of a darling in feminist critical circles. Yup, kind of sexy as well as being a strong and capable professional woman. I don't see irony here -- in fact, I think it's kind of fitting, given that my objection has been to the one-sided and limited portrayal of women on the page.
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Old October 13th, 2009, 09:40 PM   #15
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In all seriousness though, I have no problem with this. I knew who those women were before seeing their pictures there, because I'm a skater and I respect them as skaters. That doesn't make them less attractive as women, or as skaters. Is it wrong for me to say a woman who can skate well is more attractive to me for it? If you aren't a skater, what's the worst that can happen? Bont might, every once in a while, bring someone to interest in the sport by having a sexy picture posted?

A team that skated in super modest attire might have a leg to stand on here, though I'd still disagree with the position. A sport that generally sends women out made up as caricatures in short skirts and torn-up tops kinda doesn't. By me, it is what it is - there's nothing inherently demeaning about skating derby, or posing for sexy pics in skates. It's not like anyone is pitching adult derby to grade school girls, and it it's not like Bont is slaving out the women or coercing the pictures.



Quote:
I would be absolutely down with the girlie pics if they were scattered amongst photos of women training, skating, racing and WINNING on Bonts ... all of which I know happens.
This has some validity though I suppose.
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Old October 13th, 2009, 10:09 PM   #16
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Quote:
Originally Posted by godzilla View Post
Debbie (one of the girls in the pic from the link you posted) asked me if she could do a photo shoot for the new Bont quad skates. Those pics that you are referring to are from a photo shoot that the girls did themselves and they were very proud of it. I don't think I have any reason to be ashamed about that.

If you look at the naked pics of Cynthia, the dutch girl, she is a Bont fan and she sent me pics of herself naked holding skates. I didn't pay her to do that, she just wanted to do it and asked me to use them.

Again with Nicole's naked photos. She wanted more exposure in NZ as she felt the media wasn't giving her enough exposure so she did a tasteful naked shoot and I got the images from the web site. I didn't pay her to do them.

alx
And this picture has what to do with skating?

It's your company; it's your product; it's your prerogative to do what you want. But perhaps there are better ways to promote products that have stiff competition in their intended sub-fields. You know, like advertising what about your speed boots makes them stand out among the competition, or what you've done to ensure that derby skaters who buy your boots won't be in the market to buy new ones a few months later, and that you'll do your best to remedy any problems they have (within reason, of course).

Speaking at least for derby, a lot of people involved never looked like the models in those pics and never will. Many of them have *tried* -- often in less-than-healthy ways. And for many, derby is a place where they can feel comfortable about their bodies, often for the first time in their lives. It's a place where people who dread the gym can get healthy and fit. Without knocking any of the women involved, it would be nice if skaters with a more diverse range of body types were featured.
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Old October 13th, 2009, 10:18 PM   #17
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+1 Exactly who is this magical demographic group if not a female athlete/skater?

What I find somewhat disturbing about the whole "sex sells" mindphuck media- is the message it sends to young girls. They have air brushed perfection glaring at them from magazines, - television ads telling them they have to be hot, thin and sexy.

They are bombarded daily by the media machine that tells them that their only worth is in their appearance. Your nose is too big- your breasts are too small- you'll be perfect if you lose ten pounds. Botox this, liposuction that.

I think anyone who has a daughter should be more cognizant of what this type of advertising is saying to her- that it's OK to objectify women to make a buck.

No, it's nothing new, but it's certainly hit an all time ethical low.

I'm not shaking a moralistic finger at Bont's advertising alone here. I just find it somewhat disheartening when a the ads for a sport related company look more like something for an escort service.
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Old October 13th, 2009, 10:27 PM   #18
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Am I the only one who thinks it is 100% a parent's responsibility to establish context for their children? What about love, support and recognition that makes anything else completely irrelevant?

If your kid, male or female, has occasional issues with body image and insecurity, they're a normal kid. If your kid has chronic, life-altering issues with insecurity, you aren't doing your job as a parent.
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Old October 13th, 2009, 10:31 PM   #19
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As a father of two daughters...one who is a skater...I don't like the images in the Bont advertising. You try to raise your kids and instill confidence and pride in their athletic abilities and encourage them to work hard and develop their talent. The marketing here is belittling to athletic young women.
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Old October 13th, 2009, 10:31 PM   #20
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I don't think that you get the idea that the Bont Girls page is not the main Bont FB Page. The main page is here:
http://www.facebook.com/home.php?#/p...6168161?ref=nf

It doesn't have many skating pics on it yet because I only launched it 3 days ago. The girls page is like a small offshoot on the side.

The picture you are showing has nothing to do with skating, and nowhere on that page does it say that this is a skating only page. Bont is also a clothing company with over 320 outlets in Australia.

If you don't like the Bont Girls page, you don't have to go there... just stick to the main skating page and you will see race results, new products and some products that are coming soon.

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